Marketing Tactics and Business Export

Question: Describe about the Marketing Tactics and Business Export. Answer: What service aspects, and additional complimentary service areas, would you develop given your target market section (i.e. 24/7, individual personal trainers, spa and sauna services, etc.)? The service aspect along with complimentary service that would enhance target market section is as follows; Discount vouchers for repeated service. A customer opting for repeated services can get discount vouchers for the same from next time. Club card for availing privileged services. The company can make a loyalty club card that delivers value to customers in terms of points or point redemption at other outlets of other stores(Studio Retrieved on 23rd November 2016). Promotional coupons for add on services, as 10% off for first service and thereafter 15% off on consecutive services. This will further attract customers to avail repeated services. Additional services by clubbing. Providing customers add on service with traditional services as free message with physiotherapy and so on. The company can offer beauty care services which are traditionally offered by salons. Pick-up and drop services for regular customers Promotional strategies by telephone calling regular customers during periods of sale or heavy discounts. This will help gain attention of customers and they will feel valued from the company. Prolong services from standard time. This means to increase service times for a particular service to enhance customer satisfaction levels. This will highly surprise the customer who will have expectation that the service will end in a particular period of time but on receiving prolonged time, customer will be attracted(Navarro 2010). Deliver services by individual trainer at residents of individuals. This will help targeting a lot of customers who cannot travel to the company or does not want to travel. They will be delighted to receive such services from the company at affordable rates clubbed with other offers. References Navarro, A., Losada, F., Ruzo, E. and Dez, J.A., 2010. Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance.Journal of world business,45(1), pp.49-58. Studio, TP Retrieved on 23rd November 2016, 'Customer Service', https://www.thepilatesstudio.co.nz/#about-marquee.